Optimizing websites to enhance search results is the process called Search Engine Optimization.
NS Web Search Engine Optimization services offer both onpage and offpage to ensure your website stands out in the crowd. Process at NS Web SEO services begins with
analyzing existing website, tuning website by adding relevant meta tags, title tags, descriptions & inserting keywords to the content.
Submission to search engines/directories, Content Marketing using relevant data derived from Blogs, Social Media Channels, Content triggers
Keyword optimization involves – selection of vital/targeted keywords and placement strategy.
Years of SEO and business experience at NS Web has cherished expertise in successfully identifying industry related important keywords. We infact even educate our clients to place those keywords for maximum effectiveness.
How should you select keywords?
Use multiple - word phrases
In spite of using additional generic words use synonyms or "long tail" keywords. Analysis has shown that multiword phrases are capable of bringing additional traffic to your website instead of highly competitive main keyword phrases.
Analyze specific keywords - for every page
Stuffing surplus targeted keywords within the Meta tags and using identical Meta tags in each page of the location may be a complete waste. Your keyword analysis has to be page specific and solely that specialize in a pair of two to five keywords per page.
Country specific keyword analysis and use Keyword search terms are country specific. For various countries there are different keyword terms you should use to attract country specific search engines.
Before we strategize any plan we conduct an overall analysis of the website. This helps us assess how we should best optimize the site for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html-validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
This exercise is done for better search engine ranking performance. We study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. Analyze your current meta tags and recreate them based on the keywords that we have researched.
Site Quality Check
Websites need a strong theme with content to better attract Search Engines. We help you align your website with easy navigation and design that is attractive to your visitors. We arrive at the suggestions after website quality check, one of the most important elements to remember. Content is the king and having greater content is helpful than having lots of content. The design of the website should make makes things easy rather than making it hard or confusing.
Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary). The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.
Images on the websites are not read by search engines. It's very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags and optimize your images in order to give them some meaning.
Webmasters with NS Web create sitemaps which inform search engines about pages on the website that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL, so that search engines can more intelligently crawl the site.
Tracking links to your web pages — and those of your competitors — is a major part of SEO strategy. Link building is the process of creating inbound link to one's own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc… Link building is one of the best ways to make your site popular. If a page secures lots of links, that is to say lots of other pages link to it, there's a great chance the page will be regarded as an authority.
The important Internet directories are DMOZ and Yahoo unlike Google which is a search engine. Directories organize links under various categories and sub-categories. We submit your website links into these directories. When the links are approved and included in the directory, the search engines consider it as a validation and hence they attach more value.
Submitting article is very popular amongst SEO experts. Article submission not only gives one-way links from relevant sites but also increases traffic. These articles should be unique in content and should be uploaded in most rated sites.
To make sure your website doesn't get penalized from link building services we always do our link building manually by hand. This may be extremely tedious and time consuming but it's the only ethical way to do it.
An SEO press release or 'search engine optimized' press release is first and foremost way to deliver news of new events taking place within your company. SEO press releases can bring you first-page visibility for your keywords very quickly.
Slide sharing will help optimize the websites. There are slide sharing sites and we can prepare power point slides based on your sites and can upload it there.
Social Media Optimization (SMO) is the process of refining website (optimizing) so that it's awareness and content are easily spread through social mediums and online communities by users and visitors of the website.
Social search can never replace search engines, but the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other "social media".
Social Networking Sites
These websites are known as social sites. Social networking websites function like an online community of internet users. Nowadays Social Networking is what everybody is talking about. It has spread like a wild fire and there are so many networking sites that you can't even remember them all by their names.
Most famous Social Networking Sites – Facebook, MySpace, LinkedIn, YouTube etc…
Social web application
digg: A social voting site, digg allows its community to thumbs up or thumbs down pages and articles submitted by others in the network.
del.icio.us: A social bookmaking site, del.icio.us is especially good for research and collaboration. Anything you store and tag can be utilized by friends, colleagues or the entire network.
Micro blogging service
Good example of micro blogging service is twitter. Twitter is a mini-blogging platform that you can use to send messages to family, friends, or just the general Web community at large.
Links are classified into paid links (sponsored links) and unpaid links. The unpaid links will appear normally when we search for a keyword. But paid links are the sponsored links that are shown up when you perform a web search in Google, Yahoo and other search engines. The website owners should pay an amount to the search engines when someone click on that advertisements. (More details clink here PPC)
Google analytics is a web analytic solution offered by google. This tool helps website owners and webmasters to measure the site traffic and market effectiveness of the site. Google analytics is effective to easily analyze the performance of the website.
Years of Experience | Flexible Service Model | Cost-effective yet robust solutions | Round the clock support & maintenance |.
Requirement Analysis | Project proposal with eye on best suiting Solution| Design & Development | Iterations | Maintenance & Support